Experience

Among the earliest adopters of Social Media Marketing (SMM) were recruiters. Recruiting is all about good detective work, social networking skills and brand management marketing. All recruiters know that to be successful in the business world they need to assume the role of a thought leader on behalf of the organization, building trust and creating personal connections with members of a targeted community. As soon as the Web introduced itself into the lives of everyday people, recruiters began applying some its then primitive tools and innovating some newer ones to attract worthy job candidates. When recruiters utilize the power of LinkedIn and tools like Capital IQ, an innovative data aggregator, for example, they are able to creatively develop a targeted approach that results in a more authentic dialogue.

Most recruiters have smoothly transitioned from Web 1.0 to Web 2.0 and have further engaged their targeted audiences in two-way communications that have helped bring good companies and good people together.

At the top of our organization is an individual with many years as an innovative recruiter and brand marketer of “employers of choice.” Such designation is considered to be a crown jewel of business reputation. ICA company President Marc LeVine has worked side by side with and has been mentored by some of the most respected SMM thought leaders such as Gerry Crispin author of “CareerXRoads,” Web recruiting innovator Diane Propsner and others, all of whom embraced Web 2.0 even before there was a Web 1.0. Marc studied hard, experimented with emerging web platforms and the latest Social Media tools to design Internet networking strategies to fill vacant positions; develop and cultivate new talent pools; and to aid in the branding of corporate employers, helping place them among the best places to work throughout America.

ICA has positioned itself well as a Web 2.0 Social Media Marketing “Integrator.” Web 2.0 is having a serious impact on the business world, and progressive organizations that admire creativity and forward-thinking top talent need to utilize their marketing teams wisely. We are a company that is able to get good old fashioned results by harnessing the sheer power of the latest Web innovations.