Integrity Consulting Associates  
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TESTIMONIALS

There is a saying that you can't teach and old dog new tricks. In this age of rapidly changing technology, many entrepreneurs find themselves unable to keep up with the new tricks.

Specifically, I refer to the advantages that can be gained by harnessing the power of social media. Even if one is able to easily adapt to recent technology, in most cases...

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“Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t. Marketers now need to appeal to the individual and engage with customers on a one-to-one basis. The easiest way to achieve this is by investing in Social Media Marketing and Social Media Monitoring, and by embracing the web.”  - Alterian CEO, David Eldridge

ROI from Social Media Marketing (SMM) comes to most organizations in the form of enhanced business image and goodwill directed at your company and brand.  Successful SMM creates industry, consumer and media “buzz” about your organization and its products and services. It also gives “expert” status to those most responsible for your business’ noteworthiness.  It is almost a surety that your Website traffic will increase along with will the potential to grow your business by expanding its market and its target audience.

Goals always wait for us at the top of some winding staircase. Each stair represents a step we must take before we can climb even higher. The very first “stair” we encounter in any social media campaign is the need to carefully construct a comprehensive long-term plan tailored to your company’s needs. ICA will work closely with you and your staff to lay out a detailed, social media strategy before beginning your campaign.  We listen very carefully and “hear” every competitive advantage you share with us.  This is of the utmost importance to ensure success and reaching your anticipated marketing goals.

Social media marketing is an almost infinite galaxy. There are many tools and technologies to consider.  Not all are equally valuable in every social media campaign. ICA’s strategy is a simple one that accounts for the first three “stairs” in our exciting climb:

  1. Choosing the appropriate social networks and platforms (i.e.: Blog, Facebook, Twitter, LinkedIn, etc...)
  2. Building the appropriate types of content (tips, resources, giveaways, contests, etc...)
  3. Understanding and satisfying the needs of the audience you will be interacting with.

Components of an ICA Social Media Marketing plan may include, but are not limited to:

  • Blogs
  • Social Networks (Facebook, LinkedIn )
  • Micro blogging (Twitter)
  • Bookmarking (Delicious)
  • Photo Sharing (Flikr)

A well-developed Social Media Marketing plan is an ever-changing program that operates in real time and depends upon current information and input from you and your growing, evolving community. ICA will work with you to develop a plan that utilizes the relevant tools to build, nurture, and grow your social media network.